Jane Dixon Smith, editor of Words with JAM helps answer every writer’s burning question …
Working as a graphic designer for the last ten years, I’ve submitted more professionally-crafted work than I’ve eaten cream cakes. And like eating cream cakes, sometimes I get that sickly feeling: Will they like it? Will they reject it? Will they feel they’ve got what they’re paying for? The answer to all of those is, generally, yes, because they already know what they’ve commissioned. I’ve been doing the job long enough to know what I’m talking about, and I can guarantee I know more about good design than most clients. Plus, when a client approaches a designer, they’ve already seen a portfolio of work and thus the element of trust is already established.
As a writer, I’ve also submitted lots of work to agents, publishers, editors and competitions. Like all of you, I know what a rejection slip looks like. I’ve also heard a lot of moaning and groaning about the publishing industry and editor’s and agent’s decisions on choosing work. I’ve seen people say that of course the work was good enough, the agent or editor just had bad taste/made the wrong decision/wouldn’t know a good piece of writing if it slapped then in the face with half the OED.
But, as the editor of the literary magazine Words with JAM, I understand what people are looking for when commissioning work, taking on a new client, or judging a competition. I’ve found submissions to editors, agents and competitions etc, generally fall into three categories.
1) The bad: before you’ve even started getting into the characterisation, plot or (in the case of articles) the factual elements of the piece, you find spelling errors, bad sentence structure, poor typesetting, missing full stops … These writers aren’t misunderstood genius’ whose work has been overlooked because of a few typos that are insignificant in comparison to the ever so wonderful masterpiece. No, they’re just bloody careless, and there are hundreds of submissions of equal genius without having to battle through ill-used commas, transposed words, or submissions that don’t in any way follow the guidelines an editor or agent set out.
2) The average: there are so many submissions that fall into this category. I’d say they make up around 70% of all entries to competitions we’ve run at the magazine, and it’s a damn shame. These submissions are, effectively, lacking. There’s rarely anything wrong with them that you could pinpoint without getting into full critique mode, they’ve all followed the submission guidelines to the letter, and in many cases have been carefully and painstakingly proofread prior to submission. But they tend to be mundane to read. One entry blurs into the next, and you can’t remember the one you read ten submissions back. They’re good, don’t get me wrong, but they just don’t stand out.
3) The exceptional: now, these entries, these are the ones we get excited about reading, that I email to half the team to show them how brilliant it is. Depending on whether they’re a short story submission or an article proposal, they can be witty, funny, use great language, evocative description, hit on a subject under-explored, or have a great narrative. Usually more than one asset. Even so, we’ve had shortlists for competitions that don’t incorporate every exceptional entry we’ve had. And out of that a judge must select three winners, not fifteen.
I’ve developed a great empathy for agents and publishers. I understand now that, out of hundreds and thousands of submissions they receive, even the exceptional writers can’t all be taken on as clients or published; it’s just not possible. And when you find that piece of work you know will fit, or that you feel deserves a place on a shortlist or first prize in a competition, it’s because you know it’s exceptional, that it stands out from the rest. That you’ve created a connection with the words and the author that is more than simply acknowledging a good piece of writing.
JD Smith is a Graphic Designer and Editor of the literary magazine, Words with JAM. She lives and works in the English Lake District where she spends much of her time reading historical fiction and inventing projects to avoid actually writing.










